Online Campaign:
Magnum Pleasure Hunt
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| http://pleasurehunt.mymagnum.com/ |
Save Paper Campaign
PepsiCo Social Vending
Soft drink vending machines have not changed in nature for some time now but Pepsi decided to release a new social vending machine recently which allowed users to interact and gift drinks to their friends.
Offline Campaign:
Bic Shaves the Grass
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| It must be tough to come up with a creative ad campaign for disposable razors – after all, how many times can you show a man’s smooth hairless face and still get people to notice? This billboard takes a different tack, with a giant razor seemingly giving a stretch of grass a nice close shave. |
Penline Tape: Strong Enough to Support a Billboard
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| Penline must have felt pretty confident in their product to actually demonstrate it in a billboard. If the tape had failed, the ad would have been disastrous, but it worked well enough to win the ad a Cannes Lions 2007 Silver award. |
Pigeons vs Razor
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Sliced pigeons to a billboard you can eat. German razor company Martor Solingen “demonstrated” the sharpness of their product with this clever billboard, strewing the ground around it with sliced-up rubber pigeons. |
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